Automobile
The table below illustrates Ford Motor Company SWOT analysis template Strengths 1. Brand value of almost USD 14 billion[1] 2. Effective R&D strategy with R&D investments of USD8 billion in 2017 alone[2] 3. Extensive range of patent ownership with more than 13500 patents[3] 4. Market share of 14,8% in the US[4] Weaknesses 1. Product recall frequency higher than industry average 2. Weaker position in developing markets 3. Weaker production capabilities compared to major competitors such as Toyota, Volkswagen, and General Motors 4. Lack of appeal among younger customers Opportunities 1. Increasing presence in developing markets 2. Greater focus on alternative fuel vehicles 3. Greater integration of artificial intelligence (AI) and autonomous driving 4. Benefiting from digital marketing to a greater extent Threats 1. Another global economic and/or financial crisis 2. Further intensification of competition 3. Oil prices fluctuations may have adverse impact on sales 4. Regulatory changes unfavourable to automobile industry How to use Ford Motor Company SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Ford Motor Company strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] Interbrand (2018) Available at: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/ford/ [2] Ford’s research and development expenditures from FY 2013 to FY 2017 (2018) Statista, Available at: https://www.statista.com/statistics/260867/fords-research-development-expenditures/ [3] CBInsights (2018) Available at: https://www.cbinsights.com/investor/ford-motor-company-patents…
By John Dudovskiy
Category: Automobile
Below is Porsche SWOT analysis template Strengths 1. Advanced brand reputation and high level of customer loyalty 2. Perceived high quality of Porsche cars 3. Highly skilled technical workforce and efficient management 4. Strong strategic alliances with other businesses in auto industry Weaknesses 1. Expensive prices and no offerings for middle class consumers 2. Expensive maintenance and running costs 3. High cost of production (manufacturing is mainly in Stuttgart plant in Germany) 4. Damage to brand image: recall of Porsche Cayenne due to pedal bracket issue Opportunities 1. Increasing investments on research and development to cause disruptive innovation in luxury car segment 2. Shifting manufacturing to China or other developing countries to gain cost advantage in premium car segment 3. Acquiring other premium car manufacturers to fill the gap in the capabilities of the business 4. Focusing on CSR aspect of the business Threats 1. Product recalls in the future due to safety issues 2. Increasing competition from premium car manufacturers in developing countries with access to cost-effective resources 3. Worsening macroeconomic climate in Europe 4. Emergence of CSR-related scandals with detrimental effects on the brand image How to use the Porsche SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Porsche strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case…
By John Dudovskiy
Category: Automobile
Strengths 1. Excellent brand reputation for high quality 2. Solid financial position 3. Regular substantial investments in research and development with positive outcome 4. Impressive product portfolio 5. Patent ownership for many safety features Weaknesses 1. Overly expense costs 2. Expensive service and maintenance 3. Lack of flexibility of the company due to its large size 4. Mercedes Benz is less popular among younger consumers compared to BMW Opportunities 1. Formation of strategic alliances in automobile industry 2. Increasing presence in emerging economies 3. Investing in development of hybrid and fuel-efficient cars 4. Engaging in mergers and acquisitions 5. Gaining new sources of competitive advantage via research and development Threats 1. Economic instability and crisis 2. Changes in government regulations impacting automobile industry 3. Further intensification of competition in the marketplace 4. Intensifying volatility in fuel prices 5. Car functionality issues resulting in recalls and damage to the brand image How to use the Mercedes Benz SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Mercedes Benz strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Automobile