Marriott Ecosystem – a brief overview
Key Components of Marriott ecosystem include the following:
– Properties. Marriott has a portfolio of over 8,000 hotels in 138 countries and territories. This includes a variety of brands, from luxury to budget-friendly, to meet the needs of all types of travellers.
– Loyalty programs. The hotel chain has three loyalty programs – Marriott Bonvoy, Ritz-Carlton Rewards, and Starwood Preferred Guest. These programs offer members exclusive benefits, such as free nights, room upgrades, and early check-in and check-out.
– Technology platform. The largest hotel chain in the world has a robust technology platform that powers its website, mobile app, and loyalty programs. The company also uses technology to improve the guest experience, such as with contactless check-in and mobile keys.
– Partners. The company has a wide range of partners, including airlines, car rental companies, and credit card companies. These partnerships allow Marriott to offer its guests a one-stop shop for their travel needs.
Marriott’s ecosystem is designed to provide guests with a seamless and personalized experience. For example, when a guest books a hotel room on the Marriott website, they can also book a flight and a rental car. They can also use their Marriott Bonvoy points to pay for their hotel stay, flights, and car rental.
Marriott’s loyalty programs also play an important role in its ecosystem. By rewarding guests for their loyalty, Marriott encourages them to stay at Marriott hotels and use Marriott partners. This helps Marriott to build long-term relationships with its guests.
The Marriott International ecosystem benefits both Marriott and its guests. For Marriott, the ecosystem helps to increase revenue and improve customer loyalty. The hotel chain is able to generate additional revenue from its partners, such as airlines and car rental companies. The company is also able to improve customer loyalty by providing guests with a seamless and personalized experience. For guests, the ecosystem provides a number of benefits such as convenience, savings and rewards.
Marriott International Inc. Report contains the above analysis of Marriott ecosystem. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Marriott. Moreover, the report contains analyses of Marriott leadership, business strategy, organizational structure and organizational culture. The report also comprises discussions of Marriott marketing strategy and addresses issues of corporate social responsibility.
