Starbucks Organizational Structure: A tall and divisional

Starbucks corporate structure sustains international scope of its business operations that encompasses more than 34000 stores in 84 markets. Starbucks organizational structure is hybrid and integrates geographic, brand-based and functional hierarchy structures.

Organizational structure of Starbucks can be divided into the following divisions:

1. Geographic divisions. Starbucks operations are divided into the following geographic divisions or segments:

    a) North America division. This division consists of USA and Canada

    b) International division consisting of China, Japan, Asia Pacific, Europe, Middle East, Africa, Latin America and Caribbean

2. Brand-based divisions. Each brand within Starbucks Corporation portfolio represents a separate division led by the head of division. The world’s largest coffeehouse chain has brand-based divisions as illustrated in table  below:

Brand-based divisions within Starbucks organizational structure

Starbucks corporate structure is functional hierarchy and accordingly, groups are formed according to business functions on Executive Vice President (EVP) and Senior Vice President (SVP) levels. Specifically, as illustrated in figure below organizational structure of Starbucks includes 11 Executive Vice Presidents each leading a separate function below:

1. Chief Financial Officer
2. Chief Marketing Officer
3. Chief Strategy & Transformation Officer
4. Global Coffee, Tea and Cocoa
5. Global Supply Chain
6. Chief Technology Officer
7. Public Affairs
8. Chief Partner Officer
9. Global Channel Development
10. Starbucks North America
11. General Counsel

Starbucks Organizational Structure

Similarly, there are 24 functions headed by 26 executives at Senior Vice Presidents level:

1. Store Development
2. Ethics and Compliance officer
3. Chief Procurement Officer, Global Sourcing
4. Product Experience
5. Global Chief Inclusion and Diversity Officer
6. Starbucks Canada
7. Americas Finance
8. Latin America & Caribbean
9. Partner Resources, US Retail, Licensed Stores & Operations Services
10. Asia Pacific
11. Store Development & Design
12. Deputy General Counsel & Corporate Secretary
13. Corporate & Financial Services – 2 Senior Vice Presidents
14. Business Technology
15. Supply Chain Operations
16. US Operations – 2 Senior Vice Presidents
17. Digital Experiences & International Customer Marketing & Product
18. Global Food Safety, Quality and Regulatory
19. Licensed Stores & Latin America
20. Marketing
21. Data, Analytics & Insights and Business Operations
22. Retail, Store Development & Design
23. Partner & Customer Solutions
24. Global Growth & Development

Starbucks Corporation Report contains the above analysis of Starbucks organizational structure. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Starbucks. Moreover, the report contains analyses of Starbucks leadership, business strategy and organizational culture. The report also comprises discussions of Starbucks marketing strategy, ecosystem and addresses issues of corporate social responsibility.