Starbucks PESTEL Analysis: Technological Factors as Source of Competitive Advantage

Starbucks PESTEL analysis

PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. Starbucks PESTEL analysis involves an analysis of potential impact of these factors on the bottom line and long-term growth prospects. Political … Continue reading

Facebook PESTEL Analysis: Two-Way Relationships Between External Factors and Social Media Giant

facebook-pestel-analysis

PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors affecting business organizations. Facebook PESTEL analysis involves a critical analysis of the impact of these factors on the social networking website. … Continue reading