SWOT Analysis Tables
Strengths 1. Leadership in the global scale 2. Highly diversified product portfolio in food and beverage industry 3. Strategic relationships with other global brands such as Coca-Cola, Colgate Palmolive and General Mills 4. Advanced research and development capabilities 5. Benefits from the economies of scale due to the massive size of the business Weaknesses 1. Damage to brand image by CSR-related incidents 2. Lack of flexibility of the business due to its massive size 3. Challenges in terms of quality maintenance 4. Difficulty of sustaining competitive advantage Opportunities 1. Business diversification into other industries 2. International market expansion, primarily in Asia 3. Increasing nutritional value of foods 4. Further grow of the business via mergers and acquisitions Threats 1. Supermarkets and retailers developing own label products 2. Further increase of popularity of eating out 3. Threats of consumer food contamination 4. Increasing prices of raw food 5. Competition from local producers How to use the Nestle SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Nestle strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Food & Grocery
Strengths 1. High level of brand awareness 2. Effective integration of technology on the provision of exceptional customer services 3. High level of employee retention despite the large size of the business 4. Advanced service personalization Weaknesses 1. Debts of more than USD 9.1 billion 2. Damage to the brand image due to videotaping scandal involving Erin Andrews 3. Complexity of the business model 4. Operational costs are increasing Opportunities 1. Increasing presence in developing countries, particularly, China and India 2. Innovations in customer service provision 3. Formation of strategic alliances with other businesses in catering industry 4. Emergence of competitor vulnerabilities Threats 1. Stagnation of growth due to macroeconomic climate 2. Further intensification of competition 3. Decline in travel and hospitality industry due to the threat of terrorist attacks 4. Cases of customer negative experiences in Marriott spreading via socials media channels with negative effects on the brand image How to use the Marriott SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Marriott strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Catering
Strengths 1. A high level of brand awareness at a global scale 2. An effective and proven franchise system 3. Diversified menu 4. An effective marketing strategy Weaknesses 1. Burger King food is perceived to be unhealthy 2. High employee turnover due to low wages 3. Business model easily imitable 4. Low control of businesses due to franchise model Opportunities 1. Increasing nutritional value of food 2. Increasing presence in Asian markets 3. New product development 4. Engaging in business diversification Threats 1. Increase in prices of raw materials 2. Further intensification of competition 3. Shifts in consumer eating habits 4. Potential unrest among franchisees How to use the Burger King SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Burger King strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Catering
Strengths 1. Excellent brand reputation for high quality 2. Solid financial position 3. Regular substantial investments in research and development with positive outcome 4. Impressive product portfolio 5. Patent ownership for many safety features Weaknesses 1. Overly expense costs 2. Expensive service and maintenance 3. Lack of flexibility of the company due to its large size 4. Mercedes Benz is less popular among younger consumers compared to BMW Opportunities 1. Formation of strategic alliances in automobile industry 2. Increasing presence in emerging economies 3. Investing in development of hybrid and fuel-efficient cars 4. Engaging in mergers and acquisitions 5. Gaining new sources of competitive advantage via research and development Threats 1. Economic instability and crisis 2. Changes in government regulations impacting automobile industry 3. Further intensification of competition in the marketplace 4. Intensifying volatility in fuel prices 5. Car functionality issues resulting in recalls and damage to the brand image How to use the Mercedes Benz SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Mercedes Benz strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Automobile
Strengths 1. Attractive prices – cost leadership in the global hotel industry 2. A high level of brand awareness 3. Solid financial performance due to strong cost leadership competitive advantage 4. Advantages of crew certification, training and maintenance due to using a single aircraft family – the Airbus A319 and A320 5. Solid financial performance in Europe Weaknesses 1. Difficulty to compete with Ryanair on cost levels 2. Seasonality of earnings 3. Brand image damaged as a result of dispute between EasyJet founder Stelios Haji-Ioannou and the company’s management 4. The competitive advantage is difficult to sustain 5. Low number of departure airports Opportunities 1. Growth of budget airline’s market share due to increasing economic uncertainty in Europe 2. Opportunities for further cost reductions thanks to creativity and innovations 3. Greater concentration on business passengers 4. Further engagement in business diversification following the success of EasyHotel 5. Improvement of operating framework Threats 1. Decline in the quality of service due to the further pursuit of cost leadership 2. Decline of the business due to the threats of terrorist attacks 3. Airport price increases may compromise EasyJet competitive advantage 4. Emergence of new competitors with access to cheaper resources 5. The threat of labour unrest to protest against low wages
By John Dudovskiy
Category: Airline