Uber SWOT Analysis: Damaged Brand Image as a Considerable Weakness

Uber SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Uber SWOT analysis: Strengths 1.      First mover advantage and global market leadership 2.      Low operational costs 3.      Effective implementation of ‘Think Global, Act … Continue reading

Uber Ansoff Matrix

Uber Ansoff Matrix

Uber Ansoff Matrix is a marketing planning model that helps the ride-hailing giant to determine its product and market strategy. Uber Ansoff Matrix illustrates four different strategy options available for businesses.  These are market penetration, product development, market development and … Continue reading