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Uber Technologies Inc. Report

Uber Technologies Inc. is a global transportation technology company that operates in more than 760 cities in more than 70 countries. The ride-hailing giant booked USD20 billion in rides and generated net revenue of USD 6,5 billion (excluding China) in … Continue reading

Apple Ansoff Matrix

Apple Ansoff Matrix

Apple Ansoff Matrix is a marketing planning model that helps the multinational technology company to determine its product and market strategy. Ansoff Matrix illustrates four different strategy options available for businesses.  These are market penetration, product development, market development and … Continue reading