Catering

The table below illustrates KFC SWOT analysis template Strengths 1.       Second largest restaurant chain globally with more than 21000 outlets in 130 countries[1] 2.       Fourth the Most Valuable Brand in fast food industry worldwide with brand value of USD 15,1 billion[2] 3.       Original 11 herbs and spices recipe 4.       Faster growth rate in developing countries compared to major competitors Weaknesses 1.        KFC food is considered unhealthy 2.       Negative publicity  involving the quality of food 3.       Ineffective marketing strategy 4.       High employee turnover[3] Opportunities 1.         New product development with the focus on healthy food 2.         Ordering online and home delivery 3.         Greater integration of social media into marketing strategy 4.         Further cost reduction opportunities via greater technology integration in manufacturing processes Threats 1.       Fast food market saturation in developed countries 2.       Increasing customer awareness about negative health implications of fast food 3.       Intensifying competition from local fast food chains 4.       Failure to meet millennial tastes and preferences   How to use KFC SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to KFC strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here.     [1] WHAT MADE US GREAT IS STILL WHAT MAKES US GREAT (2018) KFC, Available at: https://www.kfc.com/about [2] Statista (2018) Available at: https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/ [3] Lazarri, Z. (2018)…

The table below illustrates Costa Coffee SWOT analysis template Strengths 1.        High level of international presence – the 2nd largest coffee chain globally with 3,401 stores across 31 countries 2.       Largest coffee chain in the UK with 1,357 high street stores, 1,032 franchise stores and 7,100 Express machines[1] 3.       Reputation for high quality coffee 4.       Wider product range compared to its main competitor Starbucks Weaknesses 1.       Inefficient marketing strategy 2.       More expensive compared to  Starbucks 3.       Costa competitive advantage hard to sustain (can be imitated by new competitors) 4.       Decline of sales by 1.5% in Q3, 2017 in UK[2] Opportunities 1.          Pursuing more aggressive international market expansion strategy 2.         Formation of strategic alliances with other business in catering industry 3.         Development of new healthier caffeine products 4.         Benefiting from the competitive advantages of its new parent company – Coca Cola Company Threats 1.       Increasing prices of raw material i.e. coffee beans 2.       Increasing indirect competition 3.       Coffee being perceived as unhealthy beverage 4.       Disruptions in supply chain   How to use Costa Coffee SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Costa Coffee strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] Kollewe, J. (2018) “Costa Coffee loses its froth as sales fall” The Guardian, Available…

Below is Pret-A-Manger SWOT analysis template Strengths 1.       Fresh and healthy food prepared daily 2.      Uncompromised approach towards corporate social responsibility 3.      Efficient store locations 4.      Impressive growth rate of 13.9% in 2015 in the UK[1] 5.      Excellent customer services Weaknesses 1.      Wastage of unsold food increases operational costs due to daily preparation of fresh food 2.       Business model can be easily replicated by competitors 3.      Weak global presence with stores only in 6 countries as of 2016 4.      Weaker customer loyalty programs compared to Starbucks Coffee and Costa Coffee 5.      Fewer choices on the menu compared to the competition Opportunities   1.       Increase in the number of vegetarian consumers 2.      Formation of strategic collaborations with local farmers 3.      Cooperating with celebrity chefs and securing their endorsement 4.      Increasing the effectiveness of social media marketing with the focus on viral marketing 5.      Pursuing international market expansion strategy Threats   1.      The major and strong competitor Starbucks Coffee may shift its focus on freshness and healthiness of its menu 2.      Intensification of economic difficulties in countries where Pret-A-Manger operates 3.      Changes in consumer taste and preferences 4.      Emergence of new café chains offering fresh and healthy food 5.      Increase in the costs of fresh ingredients How to use the Pret-A-Manger SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Pret-A-Manger strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.…