Starbucks PESTEL Analysis: Technological Factors as Source of Competitive Advantage

Starbucks PESTEL analysis

PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. Starbucks PESTEL analysis involves an analysis of potential impact of these factors on the bottom line and long-term growth prospects. Political … Continue reading

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Gap Inc. Report


Gap Inc. is a global apparel retail company that owns Gap, Banana Republic, Old Navy, Athleta, and Intermix clothing, fashion and accessories brands. The first GAP store was opened in 1969 by Doris and Don Fisher and today Gap Inc. … Continue reading

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eBay Inc. Report


eBay Inc. is a US-based e-commerce company and global corporation that provides consumer-to-consumer and business-to-consumer online sales platform. Founded in 1995 by Pierre Omidyar, nowadays eBay employs nearly 12,000 people worldwide, including 6200 employees in the USA. More than 160 … Continue reading