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Xiaomi Inc. Report

Xiaomi Inc. is a privately owned electronics and software company founded in 2010 by serial entrepreneur Lei Jun, along with seven other co-founders. The mobile internet company has established its presence in 70 countries and regions and it is among … Continue reading

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Apple Inc. Report

Apple Inc. Report

Established in 1977 in California, Apple Inc. is a global designer, manufacturer and marketer of mobile communication and media devices, personal computers, and portable digital music players. Apple is the largest IT company in the world by revenue and total … Continue reading

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Samsung Group

Samsung Group Report

Founded in 1969, Samsung Electronics is one of the leaders in consumer electronics industry in an international scale. The company employs 325,677 people in 80 countries and has more than 200 subsidiaries around the world (Sustainability Report, 2016). The business … Continue reading

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IKEA Group Report

IKEA Group Report

IKEA Group owned by Stichting INGKA Foundation is the largest furniture and home appliances manufacturer and retailer in the world. Founded seven decades ago in Småland, southern Sweden by Ingvar Kamprad, today IKEA Group has 340 stores in 28 markets … Continue reading

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Microsoft Corporation Report

Microsoft Corporation Report

Microsoft Corporation is a US-based global technology company with headquarters in Richmond, Washington. Founded in 1975, Microsoft’s mission is “to enable people and organizations throughout the world to do more and achieve more by creating technology that transforms the way … Continue reading

Starbucks PESTEL Analysis: Technological Factors as Source of Competitive Advantage

Starbucks PESTEL analysis

PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. Starbucks PESTEL analysis involves an analysis of potential impact of these factors on the bottom line and long-term growth prospects. Political … Continue reading