Beauty & Fashion

The table below illustrates ZARA SWOT analysis template Strengths 1.        Attractive design of products 2.       Strong international presence with more than 2,200 stores in 96 countries[1] 3.       Globally 24th most valuable brand with the brand value of more than 18,5 billion[2] 4.       Short product development time: from concept to shop shelf in just 2 weeks[3] Weaknesses 1.        Ineffective marketing strategy with minimum marketing budget 2.       Presence of gaps in the product range 3.       Higher employee attrition rate compared to industry average 4.       Ineffective cost structure Opportunities 1.         Increasing online presence of the brand with the focus on social media 2.         Strengthening presence in emerging economies 3.         Establishing collaborations with celebrity designers 4.         Entering lifestyle products business using current competitive advantages Threats 1.       Intensifying competition from high end fashion merchandisers locally and globally 2.       The loss of appeal within target customer segment 3.       Failure to meet fashion tastes and preferences of millenials 4.       Intensifying imitation of counterfeit Zara products   How to use ZARA SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to ZARA strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] Forbes (2018) Available at: https://www.forbes.com/companies/zara/#130432337487 [2] Interbrand 2017 Rankings (2018) Available at: https://www.interbrand.com/best-brands/best-global-brands/2017/ranking/zara/ [3] Zara supply chain analysis – the secret behind Zara’s retail success (2018)…

Below is Procter & Gamble SWOT analysis template Strengths   1.       Ownership of more than 300 brands sold in more than 180 countries 2.       A high level of brand awareness 3.       Effective marketing strategy and experience and competency in branding 4.       Solid financial position 5.       Efficient product distribution network around the globe Weaknesses   1.       Inability to deal with counterfeiting issue of P&G brands 2.       Weak presence in online marketplace 3.       Weak corporate social responsibility (CSR) performance 4.       Lack of flexibility of the business due to its massive size Opportunities   1.       Formation of strategic cooperation with local businesses 2.       Focusing on health and beauty products for men 3.       Playing a greater emphasis on CSR 4.  New product development Threats   1.       Increasing competition from local manufacturers in global markets 2.       Emergence of more CSR-related scandals 3.       Introduction of trade barriers in key international markets 4.       Inability to sustain competitive advantage in long-term perspective     How to use the Procter & Gamble SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Procter & Gamble strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here.

The table below illustrates H&M SWOT analysis template Strengths 1.        Value proposition of style for affordable prices 2.       High speed of new product development. The timeframe for new products to reach shop shelves from design stage is limited to 12 weeks 3.       Benefiting from the economies of scale due to the large scope of operations 4.       Efficient application of celebrity endorsement marketing strategy via attracting Katy Perry, David Beckham, Madonna and others Weaknesses 1.        Weak utilization of online sales channel 2.       Vulnerability to overstocking due to the practice of producing high quantities of items with no guarantees of sale 3.       Lack of control over the manufacturing of products 4.       The practice of following fashion trends set by competitors rather than setting own fashion trends Opportunities 1.        Placing a greater focus on online sales channel 2.       Expanding the target customer segment to comprise middle-aged and older customers 3.       Entering into strategic cooperation with well-known designers 4.       Increasing presence in developing counties especially China, India and former USSR-blog countries Threats 1.        Weak economic situation in Europe is negatively impacting purchasing power of the target customer segment 2.       Risks of supply-chain issues due to the long distance between suppliers from developing countries and shops 3.       Emergence of new competitors with access to cheaper resources 4.       Decline in the quality of products due to the further pursuit of cost leadership How to use H&M SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to H&M strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and…

The table below illustrates Johnson & Johnson SWOT analysis template Strengths 1.       High level of brand awareness and a brand value of USD 312.6 billion as of May 2016 according to Forbes[1] 2.       Benefiting from economies of scale due to the global extensive scope of operations 3.       Efficient delivery of marketing communication message across  a wide range of communication channels in an integrated manner 4.       Broad, yet focused brand portfolio Weaknesses 1.        Damage to the brand image due to series of CSR-related scandals such as the use of formaldehyde the payment of more than £50 million to the family of Jacqueline Fox due to the cancer case[2] 2.       A history of product recalls of more than 40 medicines 3.       Lack of flexibility of the business due to its large size of the company 4.       A history of engagement in many litigation cases over the years with negative implications on the brand image Opportunities 1.        Avoiding the usage of harmful ingredients in products 2.       Focusing on restoring the image via effective CSR programs and initiatives 3.       Formation of strategic alliances with health companies 4.       Finding and exploiting new sources of competitive advantage Threats 1.       Risks of new scandals caused by negative health implications associated with the use of Johnson & Johnson products 2.        Emergence of new spurious companies in developing countries with the brand names similar to Johnson & Johnson 3.       Increasing ranges of substitutes products and competitors with lower prices 4.       Certain products can be banned in certain countries due to health concerns How to use Johnson & Johnson SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Johnson & Johnson strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant…

The table below illustrates Next SWOT analysis template Strengths 1.        Attractive and creative design of stores 2.       Positive image for corporate social responsibility 3.       Effective implementation of online sales channel: attractive and sophisticated website, next day delivery for online purchases 4.       Solid financial position with sales of GBP 4.1 billion and profit before tax of GBP 821 million in 2015 (Annual Report, 2016) Weaknesses 1.        Lack of focus on positining, i.e. in the middle between cost leadership and differentiation 2.       Overdependence on the home market with 90% of revenues generated from the UK (Annual Report, 2016) 3.       Absence of clear strategy to achieve long-term growth prospects as of January 2017 4.       Deficit of strong and effective leadership at strategic level Opportunities 1.        International market expansion with the focus on emerging economies 2.       Focusing on clarification of business strategy (cost leadership or differentiation) to avoid being stuck in the middle 3.       Effective engagement in celebrity endorsement via recruitment of celebrities popular with the target customer segment 4.        Formation of strategic alliances with other businesses targeting the same customer segment Threats 1.        Increasing competition from discount clothing brands 2.       Further deterioration of the national economy in the UK 3.       Increase in the prices of raw materials 4.       Failure to formulate and implement long-term growth strategy for the business How to use Next SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Next strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data…

Below is Argos SWOT analysis template Strengths   1.       Solid presence in the UK with more than 800 stores and about 10% market share in general merchandise retail segment 2.       Ownership of a range of brand portfolio including Homebase, Elizabeth Duke, Alba, Bush, Chad Valley and others 3.       Cost-effective business model pioneered by the company 4.       Efficient cost-control measures in place Weaknesses   1.       Brand image damaged due to a range of ethical scandals related to working on Sunday, pricing in Ireland and others 2.        Overdependence on the UK market 3.       An absence of clear target customer segment 4.       High employee turnover due to low wages Opportunities   1.       Greater utilization of online sales channel 2.       Pursuing international market expansion strategy 3.       Development of own-brand products 4.       Finding and exploiting new sources of competitive advantage on the basis of technological innovations   Threats   1.       Engagement in price wars with other retail chains with negative implications on the bottom line 2.       Negative implications on Brexit on the national economy 3.       Decline of catalogue showroom business model 4.       Decline in the quality of service due to the further pursuit of cost leadership     How to use the Argos SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Argos strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT…