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Apple Inc. Report

Apple Inc. Report

Established in 1977 in California, Apple Inc. is a global designer, manufacturer and marketer of mobile communication and media devices, personal computers, and portable digital music players. Apple is the largest IT company in the world by revenue and total … Continue reading

Samsung Segmentation, Targeting and Positioning: multi-segment, imitative and anticipatory

Samsung Segmentation, Targeting and Positioning

Samsung segmentation, targeting and positioning involves a set of activities performed in a sequence. These activities constitute the essence of Samsung marketing strategy. Segmentation involves dividing population into different groups on the basis of their common characteristics. Targeting is associated … Continue reading