Amazon Marketing Strategy

Amazon marketing strategy

Amazon marketing strategy relies on the following six pillars: Offering the widest range of products Using a customer-friendly interface. Scaling easily from small to large. Exploiting affiliate products and resources. Using existing communication systems. Utilizing universal behaviours and mentalities. As … Continue reading

Alphabet (Google) SWOT Analysis

Alphabet (Google) SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Alphabet (Google) SWOT analysis: Strengths1.      Market leadership in search engine segment 2.      First mover advantage for many products and services 3.      Organizational culture … Continue reading