Strengths 1. A high level of brand awareness at a global scale 2. An effective and proven franchise system 3. Diversified menu 4. An effective marketing strategy Weaknesses 1. Burger King food is perceived to be unhealthy 2. High employee turnover due to low wages 3. Business model easily imitable 4. Low control of businesses due to franchise model Opportunities 1. Increasing nutritional value of food 2. Increasing presence in Asian markets 3. New product development 4. Engaging in business diversification Threats 1. Increase in prices of raw materials 2. Further intensification of competition 3. Shifts in consumer eating habits 4. Potential unrest among franchisees How to use the Burger King SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Burger King strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Catering
Strengths 1. Excellent brand reputation for high quality 2. Solid financial position 3. Regular substantial investments in research and development with positive outcome 4. Impressive product portfolio 5. Patent ownership for many safety features Weaknesses 1. Overly expense costs 2. Expensive service and maintenance 3. Lack of flexibility of the company due to its large size 4. Mercedes Benz is less popular among younger consumers compared to BMW Opportunities 1. Formation of strategic alliances in automobile industry 2. Increasing presence in emerging economies 3. Investing in development of hybrid and fuel-efficient cars 4. Engaging in mergers and acquisitions 5. Gaining new sources of competitive advantage via research and development Threats 1. Economic instability and crisis 2. Changes in government regulations impacting automobile industry 3. Further intensification of competition in the marketplace 4. Intensifying volatility in fuel prices 5. Car functionality issues resulting in recalls and damage to the brand image How to use the Mercedes Benz SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Mercedes Benz strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Automobile
Strengths 1. Attractive prices – cost leadership in the global hotel industry 2. A high level of brand awareness 3. Solid financial performance due to strong cost leadership competitive advantage 4. Advantages of crew certification, training and maintenance due to using a single aircraft family – the Airbus A319 and A320 5. Solid financial performance in Europe Weaknesses 1. Difficulty to compete with Ryanair on cost levels 2. Seasonality of earnings 3. Brand image damaged as a result of dispute between EasyJet founder Stelios Haji-Ioannou and the company’s management 4. The competitive advantage is difficult to sustain 5. Low number of departure airports Opportunities 1. Growth of budget airline’s market share due to increasing economic uncertainty in Europe 2. Opportunities for further cost reductions thanks to creativity and innovations 3. Greater concentration on business passengers 4. Further engagement in business diversification following the success of EasyHotel 5. Improvement of operating framework Threats 1. Decline in the quality of service due to the further pursuit of cost leadership 2. Decline of the business due to the threats of terrorist attacks 3. Airport price increases may compromise EasyJet competitive advantage 4. Emergence of new competitors with access to cheaper resources 5. The threat of labour unrest to protest against low wages
By John Dudovskiy
Category: Airline
Red Bull 7Ps of marketing explains how the company deals with individual elements of the marketing mix – product, place, price, promotion, process, people and physical evidence, in order to make its products more attractive to the target customer segment. Product. Red Bull product portfolio is highly focused and is limited to the following: Red Bull Energy Drink Red Bull Sugar Free Red Bull Zero Calories Red Bull Editions: tropical, blue and orange editions Red Bull Simply Cola The company also sells brand-related accessories, apparel, media products, headwear and gift ideas from its official website. The company has a history of launching unsuccessful products on a few occasions. For example, Red Bull Cola introduced in 2008 and Red Bull energy shots introduced the 2009 struggled to excite consumers and retailers, thus had to be discontinued in 2011.[1] Place. Red Bull is sold in more than 169 countries.[2] Red Bull sells its beverages via distributors and resellers such as supermarket chains, bars and restaurants and other outlets. The company does not use online sales channels to sell its beverages. However, online sales channel is used to sell brand-related products, accessories and gift-ideas. Red Bull offers a free delivery and refund for up to 30 days for these products. Price. Red Bull pricing strategy can be classified as premium pricing. Red Bull beverages are the most expensive in the energy drink market, as the company charges additionally for the psychological consumer perception of ‘Red Bull Gives You Wings’. Various Red Bull resellers such as supermarket chains, bars and restaurants and other outlets also apply psychological pricing strategy with use of Price Point Perspective (PPP) 0.99 Cents. Moreover, Red Bull pricing strategy also integrates various patterns of promotional and geographical pricing strategies… Red Bull GmbH Report contains a detailed discussion of…
Abductive reasoning, also referred to as abductive approach is set to address weaknesses associated with deductive and inductive approaches. Specifically, deductive reasoning is criticized for the lack of clarity in terms of how to select theory to be tested via formulating hypotheses. Inductive reasoning, on other hand, criticized because “no amount of empirical data will necessarily enable theory-building”[1]. Abductive reasoning, as a third alternative, overcomes these weaknesses via adopting a pragmatist perspective. The figure below illustrates the main differences between abductive, deductive and inductive reasoning: At the same time, it has to be clarified that abductive reasoning is similar to deductive and inductive approaches in a way that it is applied to make logical inferences and construct theories. In abductive approach, the research process starts with ‘surprising facts’ or ‘puzzles’ and the research process is devoted their explanation[2]. ‘Surprising facts’ or ‘puzzles’ may emerge when a researchers encounters with an empirical phenomena that cannot be explained by the existing range of theories. When following an abductive approach, researcher seeks to choose the ‘best’ explanation among many alternative in order to explain ‘surprising facts’ or ‘puzzles’ identified at the start of the research process. In the course of explaining ‘surprising facts’ or ‘puzzles’, the researcher can combine both, numerical and cognitive reasoning. Despite its increasing popularity in business studies, application of abductive reasoning in practice is challenging and you are advised to stick with traditional deductive or inductive approaches when writing your dissertation if it is the first time you are writing a dissertation… My e-book, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance contains discussions of theory and application of research approaches. The e-book also explains all stages of the research process starting from the selection of the research area to writing personal reflection. Important elements of dissertations such…
This portal offers reports containing the application of strategic analytical tools SWOT, PESTEL, Porter’s Five Forces Analysis, Value-Chain Analysis and McKinsey 7S Framework. Also our company reports include the analysis of business strategy, leadership practices, organizational structure, marketing strategy and company’s corporate social responsibility (CSR) programs and initiatives. An effective combination of academic qualifications and practical experience in the industry possessed by authors writing for this portal increases the relevance and quality of our company reports. You can access reports here. We produce new reports regularly. Please let us know about the companies you are interested in and tell us which companies we should analyse in our new reports here.
There is a very little information available about Red Bull CSR programs and initiatives. Unlike the major companies of a similar size, Red Bull does not produce an official CSR report. This is partially because the energy drinks manufacturer is a private company, not a corporation, hence there is no shareholder pressure to engage in CSR to a greater extent. Currently, the scope of Red Bull’s engagement in CSR is limited to the following points: In 2013, Red Bull launched its Amplifer scheme, designed to support music start ups Red Bull ECO-Coolers use up to 45% less energy than conventional refrigerators. 650,000 ECO-Coolers are installed up to date 80 per cent of energy in manufacturing processes are used from renewable sources Today Red Bull cans are about 60 per cent lighter than a few years ago Red Bull uses aluminium cans that are 100 per cent recyclable Wall-to-Wall production technique used by Red Bull saves 8,750,000 km of truck travel annually. This technique involves manufacturing and filling cans on the same site and saves more than 6,641 tons of CO2 emissions each year Red Bull Wings for Life campaign funds cutting-edge research projects towards spinal cord injury At the same time, it is hard to see any effort Red Bull is making on the following important aspects of CSR: Supporting local communities Educating and empowering workers Labour and human rights Employee health and safety Gender equality and minorities Responsible water consumption Sustainable sourcing Red Bull GmbH Report contains a criticism of Red Bull CSR programs and initiatives. The report also illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Red Bull. Moreover, the report contains analysis of Red Bull’s marketing strategy along…
This portal offers reports containing the application of strategic analytical tools SWOT, PESTEL, Porter’s Five Forces Analysis, Value-Chain Analysis and McKinsey 7S Framework. Also our company reports include the analysis of business strategy, leadership practices, organizational structure, marketing strategy and company’s corporate social responsibility (CSR) programs and initiatives. An effective combination of academic qualifications and practical experience in the industry possessed by authors writing for this portal increases the relevance and quality of our company reports. You can access reports here. We produce new reports regularly. Please let us know about the companies you are interested in and tell us which companies we should analyse in our new reports here.
Why this report is so cheap? 1. Reports offered in this portal are produced by a small group of academic writers headed by John Dudovski. 2. Our reports are shorter compared to reports produced by large research companies. Company reports are produced to assist with academic works of business students in particular. Therefore, all points that do not relate to academic needs of business students are left out. 3. We do not have huge fixed expenses large research companies do, thus, we are able to deliver reports for a little cost. How do I receive the report? After completing the payment you will receive a link to the e-mail related to your Pay Pal account or the e-email you entered when specifying bank details. You can download the report via this link. The report is downloaded in PDF format. The link will stay active for 7 days. How can I use the report to complete my academic assignment/research? Reports offered by research-methodology.net are professionally written samples in their respective areas. Reports are intended to be used as guides and sources of secondary data for reference purposes. I did not receive the link/I can not download the report? If you have any difficulties with downloading reports you have purchased please e-mail us the details of your purchase. We will send the report to you as an e-mail attachment shortly. Do you have a report of ABC Company? You can access our full range of existing reports here. We produce new reports regularly. Please let us know about the companies you are interested in and tell us which companies we should analyse in our new reports here.
An effective utilization of marketing communication mix is one of the core sources of competitive advantage for Red Bull. According to its marketing message, ‘Red Bull gives you wings’, the company has succeeded in associating the consumption of Red Bull with an enhanced mental and physical performance and leading an active and adventurous life. Red Bull marketing communication mix integrates the following: Red Bull TV online channel addresses the interests of the target customer segment promoting the brand at the same time The Red Bulleting online magazine covers the topic of sports, culture and lifestyle indirectly promoting the brand to the target customer segment Red Bull owns a set of sports teams such as RB Leipzig,FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso Red Bull employs about 150 people for content marketing and media strategy[1] Advertising Print and media advertising is one of the main tools within Red Bull marketing strategy. Red Bull Media House integrates fully dedicated print, TV and digital media platforms. Along with communicating Red Bull marketing message to the target customer segment, the media house offers advertising opportunities on B2B basis, thus creating an additional source of revenues for Red Bull BmbH. Print TV Online Bergwelten The Red Bulletin Servus in Stadt & Land Terra Master Magazin Seitenblicke Servus TV ServusTV.com Red Bull Media House media platforms Beyond Red Bull Media House platforms, the company also places print and media advertisements into newspapers, magazines and TV channels popular with the target customer segment. Advertising via billboards in major cities and selected locations also plays an important role in Red Bull marketing strategy. Sales Promotion The following forms of sales promotions techniques are used by Red Bull vendors such as grocery stores, supermarket chains, bars and restaurants and retail other outlets: 1.…