Food & Grocery
The table below illustrates KFC SWOT analysis template Strengths 1. Second largest restaurant chain globally with more than 21000 outlets in 130 countries[1] 2. Fourth the Most Valuable Brand in fast food industry worldwide with brand value of USD 15,1 billion[2] 3. Original 11 herbs and spices recipe 4. Faster growth rate in developing countries compared to major competitors Weaknesses 1. KFC food is considered unhealthy 2. Negative publicity involving the quality of food 3. Ineffective marketing strategy 4. High employee turnover[3] Opportunities 1. New product development with the focus on healthy food 2. Ordering online and home delivery 3. Greater integration of social media into marketing strategy 4. Further cost reduction opportunities via greater technology integration in manufacturing processes Threats 1. Fast food market saturation in developed countries 2. Increasing customer awareness about negative health implications of fast food 3. Intensifying competition from local fast food chains 4. Failure to meet millennial tastes and preferences How to use KFC SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to KFC strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] WHAT MADE US GREAT IS STILL WHAT MAKES US GREAT (2018) KFC, Available at: https://www.kfc.com/about [2] Statista (2018) Available at: https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/ [3] Lazarri, Z. (2018)…
By John Dudovskiy
Category: Catering
The table below illustrates Costa Coffee SWOT analysis template Strengths 1. High level of international presence – the 2nd largest coffee chain globally with 3,401 stores across 31 countries 2. Largest coffee chain in the UK with 1,357 high street stores, 1,032 franchise stores and 7,100 Express machines[1] 3. Reputation for high quality coffee 4. Wider product range compared to its main competitor Starbucks Weaknesses 1. Inefficient marketing strategy 2. More expensive compared to Starbucks 3. Costa competitive advantage hard to sustain (can be imitated by new competitors) 4. Decline of sales by 1.5% in Q3, 2017 in UK[2] Opportunities 1. Pursuing more aggressive international market expansion strategy 2. Formation of strategic alliances with other business in catering industry 3. Development of new healthier caffeine products 4. Benefiting from the competitive advantages of its new parent company – Coca Cola Company Threats 1. Increasing prices of raw material i.e. coffee beans 2. Increasing indirect competition 3. Coffee being perceived as unhealthy beverage 4. Disruptions in supply chain How to use Costa Coffee SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Costa Coffee strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] Kollewe, J. (2018) “Costa Coffee loses its froth as sales fall” The Guardian, Available…
By John Dudovskiy
Category: Catering
Strengths 1. One of the market leaders in the UK 2. Effective marketing strategy focused on health aspects of food 3. Benefits from the economies of scale 4. Greater range of products compared to many other budget supermarkets in the UK 5. Better Corporate Social Responsibility (CSR) practices compared to the competition Weaknesses 1. Lack of clear competitive advantage 2. Overdependence in the UK market 3. Sainsbury’s loyalty schemes are less attractive than Tesco Clubcard 4. The history of product recalls Opportunities 1. International market expansion with the focus on emerging economies 2. Engaging in cost savings via increasing the numbers of self checkout systems 3. Investing to increase the efficiency of online sales 4. Catering for increasing demand for private label products 5. Engaging in business diversification Threats 1. Price increases by suppliers 2. Further intensification of competition 3. Emergence of CSR-related scandals 4. Rising costs of human resources 5. Inability to sustain competitive advantage How to use the Sainsbury’s SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Food & Grocery
The table below illustrates Unilever SWOT analysis template Strengths 1. Ownership of more than 400 brands, including globally well-known brands such as Lipton, Dove, Sunsilk, AXE, Lynx and others. 2. Benefiting extensively from the economies of scale due to the extensive scope of operations 3. Highly sophisticated product distribution strategies with about 270 manufacturing sites located strategically around the globe 4. Effective R&D strategy with substantial funding that ensures the pipeline of new products in a regular manner Weaknesses 1. Existence of a wide range of substitutes for the majority of Unilever products 2. Lack of flexibility of the company and difficulties in implementing changes due to its massive size 3. Negative implications of animal testing practices on the brand image 4. Increasing costs of resources for Uniliver is expected to continue Opportunities 1. International market expansion with the focus on emerging economies 2. Investing in improving health implications of Unilever hygiene and beauty products 3. Engagement in business diversification strategy and establishing presence in services sector 4. Focusing on improving CSR image of the business via introducing relevant programs and initiatives Threats 1. Further increase in the costs of resources 2. Increasing popularity of own brands by supermarket chains 3. Emergence of scandals related to negative health implications for caused by Unilever products 4. Introduction of trade barriers in international markets for Unilever How to use Unilever SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Unilever strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government…
By John Dudovskiy
Category: Beauty & Fashion
The table below illustrates Kraft Foods SWOT analysis template Strengths 1. Strong brand portfolio comprising popular brands such as Philadelphia Cream Cheese, Velveeta, Oscar Mayer and others. 2. High level of brand awareness in the global marketplace 3. International presence in more than 70 countries 4. Effective sponsorship of popular sports events 5. The presence of sophisticated global distribution network Weaknesses 1. The recall of Original flavor of Kraft Macaroni & Cheese Dinner in 2015 due to the risk of small pieces of metal in boxes damaged the brand image 2. Declining profit margin due to intensifying competition 3. Difficulties in sustaining competitive advantage 4. Higher costs of products compared to competition 5. Gaps in capabilities of the company Opportunities 1. Brand extension into pet food 2. Enhancing focus on health aspects of Kraft Foods products 3. Engagement in efficient CSR programs and initiatives to restore positive image of the brand 4. Entering into strategic cooperation with other companies in catering industry 5. Increasesing the effectiveness of social media marketing Threats 1. Increasing consumer health awareness has negative implications on confectionary segment 2. Decline of profit from international operations due to strengthening USD 3. Emerging competition from developing countries 4. Changes in regulations in the good industry 5. Changes in consumer tastes and preferences How to use Kraft Foods SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Kraft Foods strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and…
By John Dudovskiy
Category: Catering
Below is Pret-A-Manger SWOT analysis template Strengths 1. Fresh and healthy food prepared daily 2. Uncompromised approach towards corporate social responsibility 3. Efficient store locations 4. Impressive growth rate of 13.9% in 2015 in the UK[1] 5. Excellent customer services Weaknesses 1. Wastage of unsold food increases operational costs due to daily preparation of fresh food 2. Business model can be easily replicated by competitors 3. Weak global presence with stores only in 6 countries as of 2016 4. Weaker customer loyalty programs compared to Starbucks Coffee and Costa Coffee 5. Fewer choices on the menu compared to the competition Opportunities 1. Increase in the number of vegetarian consumers 2. Formation of strategic collaborations with local farmers 3. Cooperating with celebrity chefs and securing their endorsement 4. Increasing the effectiveness of social media marketing with the focus on viral marketing 5. Pursuing international market expansion strategy Threats 1. The major and strong competitor Starbucks Coffee may shift its focus on freshness and healthiness of its menu 2. Intensification of economic difficulties in countries where Pret-A-Manger operates 3. Changes in consumer taste and preferences 4. Emergence of new café chains offering fresh and healthy food 5. Increase in the costs of fresh ingredients How to use the Pret-A-Manger SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Pret-A-Manger strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.…
By John Dudovskiy
Category: Catering
Strengths 1. Leadership in the global scale 2. Highly diversified product portfolio in food and beverage industry 3. Strategic relationships with other global brands such as Coca-Cola, Colgate Palmolive and General Mills 4. Advanced research and development capabilities 5. Benefits from the economies of scale due to the massive size of the business Weaknesses 1. Damage to brand image by CSR-related incidents 2. Lack of flexibility of the business due to its massive size 3. Challenges in terms of quality maintenance 4. Difficulty of sustaining competitive advantage Opportunities 1. Business diversification into other industries 2. International market expansion, primarily in Asia 3. Increasing nutritional value of foods 4. Further grow of the business via mergers and acquisitions Threats 1. Supermarkets and retailers developing own label products 2. Further increase of popularity of eating out 3. Threats of consumer food contamination 4. Increasing prices of raw food 5. Competition from local producers How to use the Nestle SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Nestle strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Food & Grocery
Strengths 1. A high level of brand awareness at a global scale 2. An effective and proven franchise system 3. Diversified menu 4. An effective marketing strategy Weaknesses 1. Burger King food is perceived to be unhealthy 2. High employee turnover due to low wages 3. Business model easily imitable 4. Low control of businesses due to franchise model Opportunities 1. Increasing nutritional value of food 2. Increasing presence in Asian markets 3. New product development 4. Engaging in business diversification Threats 1. Increase in prices of raw materials 2. Further intensification of competition 3. Shifts in consumer eating habits 4. Potential unrest among franchisees How to use the Burger King SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Burger King strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Catering