SWOT Analysis Tables
The table below illustrates H&M SWOT analysis template Strengths 1. Value proposition of style for affordable prices 2. High speed of new product development. The timeframe for new products to reach shop shelves from design stage is limited to 12 weeks 3. Benefiting from the economies of scale due to the large scope of operations 4. Efficient application of celebrity endorsement marketing strategy via attracting Katy Perry, David Beckham, Madonna and others Weaknesses 1. Weak utilization of online sales channel 2. Vulnerability to overstocking due to the practice of producing high quantities of items with no guarantees of sale 3. Lack of control over the manufacturing of products 4. The practice of following fashion trends set by competitors rather than setting own fashion trends Opportunities 1. Placing a greater focus on online sales channel 2. Expanding the target customer segment to comprise middle-aged and older customers 3. Entering into strategic cooperation with well-known designers 4. Increasing presence in developing counties especially China, India and former USSR-blog countries Threats 1. Weak economic situation in Europe is negatively impacting purchasing power of the target customer segment 2. Risks of supply-chain issues due to the long distance between suppliers from developing countries and shops 3. Emergence of new competitors with access to cheaper resources 4. Decline in the quality of products due to the further pursuit of cost leadership How to use H&M SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to H&M strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and…
By John Dudovskiy
Category: Beauty & Fashion
The table below illustrates Johnson & Johnson SWOT analysis template Strengths 1. High level of brand awareness and a brand value of USD 312.6 billion as of May 2016 according to Forbes[1] 2. Benefiting from economies of scale due to the global extensive scope of operations 3. Efficient delivery of marketing communication message across a wide range of communication channels in an integrated manner 4. Broad, yet focused brand portfolio Weaknesses 1. Damage to the brand image due to series of CSR-related scandals such as the use of formaldehyde the payment of more than £50 million to the family of Jacqueline Fox due to the cancer case[2] 2. A history of product recalls of more than 40 medicines 3. Lack of flexibility of the business due to its large size of the company 4. A history of engagement in many litigation cases over the years with negative implications on the brand image Opportunities 1. Avoiding the usage of harmful ingredients in products 2. Focusing on restoring the image via effective CSR programs and initiatives 3. Formation of strategic alliances with health companies 4. Finding and exploiting new sources of competitive advantage Threats 1. Risks of new scandals caused by negative health implications associated with the use of Johnson & Johnson products 2. Emergence of new spurious companies in developing countries with the brand names similar to Johnson & Johnson 3. Increasing ranges of substitutes products and competitors with lower prices 4. Certain products can be banned in certain countries due to health concerns How to use Johnson & Johnson SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Johnson & Johnson strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant…
By John Dudovskiy
Category: Beauty & Fashion
The table below illustrates Walt Disney SWOT analysis template Strengths 1. High level of brand awareness and positive brand reputation 2. Focused portfolio of brands 3. Solid financial position with about USD 5 billion reserves as of April 2016 4. Experience in successfully leveraging popular characters Mickey Mouse, Donald Duck, Cinderella and Frozen into movies, theme park attraction and in some cases, musicals Weaknesses 1. Overdependence on North America home market 2. Declining financial performance of ESPN multimedia entertainment branch 3. High level of seasonality of the business 4. Narrow target audience i.e. children Opportunities 1. Growth of entertainment industry in developing countries 2. Taking into account cross-cultural differences among global consumers to a greater extent in the development process of entertainment products and services 3. Increasing the scope of target customer segment by developing entertainment products for middle-aged consumers 4. Increasing focus on the development of digital products Threats 1. Growing popularity of online entertainment such us virtual reality games, social media etc. 2. Further damage to revenues due to increasing popularity of illegal streaming of video from the internet 3. Changes in cultures and values may make traditional Disney characters obsolete 4. Operational costs may increase due to increase in the costs of human resources, the main resource for the company How to use Walt Disney SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Walt Disney strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and…
By John Dudovskiy
Category: Entertainment
The table below illustrates Next SWOT analysis template Strengths 1. Attractive and creative design of stores 2. Positive image for corporate social responsibility 3. Effective implementation of online sales channel: attractive and sophisticated website, next day delivery for online purchases 4. Solid financial position with sales of GBP 4.1 billion and profit before tax of GBP 821 million in 2015 (Annual Report, 2016) Weaknesses 1. Lack of focus on positining, i.e. in the middle between cost leadership and differentiation 2. Overdependence on the home market with 90% of revenues generated from the UK (Annual Report, 2016) 3. Absence of clear strategy to achieve long-term growth prospects as of January 2017 4. Deficit of strong and effective leadership at strategic level Opportunities 1. International market expansion with the focus on emerging economies 2. Focusing on clarification of business strategy (cost leadership or differentiation) to avoid being stuck in the middle 3. Effective engagement in celebrity endorsement via recruitment of celebrities popular with the target customer segment 4. Formation of strategic alliances with other businesses targeting the same customer segment Threats 1. Increasing competition from discount clothing brands 2. Further deterioration of the national economy in the UK 3. Increase in the prices of raw materials 4. Failure to formulate and implement long-term growth strategy for the business How to use Next SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Next strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data…
By John Dudovskiy
Category: Beauty & Fashion
The table below illustrates Kraft Foods SWOT analysis template Strengths 1. Strong brand portfolio comprising popular brands such as Philadelphia Cream Cheese, Velveeta, Oscar Mayer and others. 2. High level of brand awareness in the global marketplace 3. International presence in more than 70 countries 4. Effective sponsorship of popular sports events 5. The presence of sophisticated global distribution network Weaknesses 1. The recall of Original flavor of Kraft Macaroni & Cheese Dinner in 2015 due to the risk of small pieces of metal in boxes damaged the brand image 2. Declining profit margin due to intensifying competition 3. Difficulties in sustaining competitive advantage 4. Higher costs of products compared to competition 5. Gaps in capabilities of the company Opportunities 1. Brand extension into pet food 2. Enhancing focus on health aspects of Kraft Foods products 3. Engagement in efficient CSR programs and initiatives to restore positive image of the brand 4. Entering into strategic cooperation with other companies in catering industry 5. Increasesing the effectiveness of social media marketing Threats 1. Increasing consumer health awareness has negative implications on confectionary segment 2. Decline of profit from international operations due to strengthening USD 3. Emerging competition from developing countries 4. Changes in regulations in the good industry 5. Changes in consumer tastes and preferences How to use Kraft Foods SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Kraft Foods strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and…
By John Dudovskiy
Category: Catering
Below is HTC SWOT analysis template Strengths 1. Highest quality for competitive prices 2. Consistent pipeline of new products 3. An extensive range of product portfolio comprising more than 40 types of smartphones 4. Rapidly increasing popularity in the global scale 5. HTC products received numerous awards and recognitions from independent parties and media outlets Weaknesses 1. Weaker brand awareness compared to major competitors such as Apple and Samsung 2. Lack of effectiveness in the development and implementation of the marketing strategy 3. Absence of own operating system (OS) and software, making the company dependent on third party software providers 4. Weaker network of global shipment compared to major established market players 5. Gaps in capabilities of the company Opportunities 1. Development of in-house OS and software 2. Improving the effectiveness of marketing strategy in general and viral marketing in particular 3. Benefiting from growing demand for quality application processors 4. Development of innovative products via effective research and development initiatives 5. Reduction of operational costs thanks to creativity and innovations Threats 1. Market saturation in smartphone sector in major countries 2. Emergence of new competitors from developing countries 3. Engagement in patent wars with other major smartphone manufacturers 4. Decreasing product life cycle in consumer electronics industry 5. A risk of financial crisis in Asia How to use HTC SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to HTC strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will…
By John Dudovskiy
Category: Information Technology
Below is Pret-A-Manger SWOT analysis template Strengths 1. Fresh and healthy food prepared daily 2. Uncompromised approach towards corporate social responsibility 3. Efficient store locations 4. Impressive growth rate of 13.9% in 2015 in the UK[1] 5. Excellent customer services Weaknesses 1. Wastage of unsold food increases operational costs due to daily preparation of fresh food 2. Business model can be easily replicated by competitors 3. Weak global presence with stores only in 6 countries as of 2016 4. Weaker customer loyalty programs compared to Starbucks Coffee and Costa Coffee 5. Fewer choices on the menu compared to the competition Opportunities 1. Increase in the number of vegetarian consumers 2. Formation of strategic collaborations with local farmers 3. Cooperating with celebrity chefs and securing their endorsement 4. Increasing the effectiveness of social media marketing with the focus on viral marketing 5. Pursuing international market expansion strategy Threats 1. The major and strong competitor Starbucks Coffee may shift its focus on freshness and healthiness of its menu 2. Intensification of economic difficulties in countries where Pret-A-Manger operates 3. Changes in consumer taste and preferences 4. Emergence of new café chains offering fresh and healthy food 5. Increase in the costs of fresh ingredients How to use the Pret-A-Manger SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Pret-A-Manger strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.…
By John Dudovskiy
Category: Catering
Below is Porsche SWOT analysis template Strengths 1. Advanced brand reputation and high level of customer loyalty 2. Perceived high quality of Porsche cars 3. Highly skilled technical workforce and efficient management 4. Strong strategic alliances with other businesses in auto industry Weaknesses 1. Expensive prices and no offerings for middle class consumers 2. Expensive maintenance and running costs 3. High cost of production (manufacturing is mainly in Stuttgart plant in Germany) 4. Damage to brand image: recall of Porsche Cayenne due to pedal bracket issue Opportunities 1. Increasing investments on research and development to cause disruptive innovation in luxury car segment 2. Shifting manufacturing to China or other developing countries to gain cost advantage in premium car segment 3. Acquiring other premium car manufacturers to fill the gap in the capabilities of the business 4. Focusing on CSR aspect of the business Threats 1. Product recalls in the future due to safety issues 2. Increasing competition from premium car manufacturers in developing countries with access to cost-effective resources 3. Worsening macroeconomic climate in Europe 4. Emergence of CSR-related scandals with detrimental effects on the brand image How to use the Porsche SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Porsche strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case…
By John Dudovskiy
Category: Automobile
Below is Argos SWOT analysis template Strengths 1. Solid presence in the UK with more than 800 stores and about 10% market share in general merchandise retail segment 2. Ownership of a range of brand portfolio including Homebase, Elizabeth Duke, Alba, Bush, Chad Valley and others 3. Cost-effective business model pioneered by the company 4. Efficient cost-control measures in place Weaknesses 1. Brand image damaged due to a range of ethical scandals related to working on Sunday, pricing in Ireland and others 2. Overdependence on the UK market 3. An absence of clear target customer segment 4. High employee turnover due to low wages Opportunities 1. Greater utilization of online sales channel 2. Pursuing international market expansion strategy 3. Development of own-brand products 4. Finding and exploiting new sources of competitive advantage on the basis of technological innovations Threats 1. Engagement in price wars with other retail chains with negative implications on the bottom line 2. Negative implications on Brexit on the national economy 3. Decline of catalogue showroom business model 4. Decline in the quality of service due to the further pursuit of cost leadership How to use the Argos SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Argos strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT…
By John Dudovskiy
Category: Beauty & Fashion
Below is Emirates Airlines SWOT analysis template Strengths 1. Substantial support from oil-rich Dubai government 2. Wide coverage of 72 countries in 6 continents 3. Highly positive brand image via exceptional customer services and sponsorships 4. Effective promotion of flight safety to pre-schoolers 5. Benefits from the economies of scale Weaknesses 1. Extensive reliance on international onward moving traffic 2. Highly intensive competition 3. Weaker presence in a strategic US market compared to other major international airlines 4. High costs of operations 5. Not catering for middle-class and budget customers Opportunities 1. International market expansion strategy – covering more international destinations 2. Development of a new segment for middle-class and budget travelers 3. Increasing the integration of IT into various aspects of service provision 4. Formation of strategic cooperation with other businesses in catering industry 5. Emergence of competitor vulnerabilities Threats 1. Decline of tourism to Dubai 2. Further increases in the costs of fuel 3. Changes in government rules and regulations that may put the airline in a disadvantaged position 4. Risk of terrorist attacks in the planes and airports 5. Risk of oil-related financial crisis How to use the Emirates Airlines SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Emirates Airlines strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT…
By John Dudovskiy
Category: Airline